SEO Audits
Get a clear picture of your website's SEO performance, the issues limiting your visibility and the opportunities that could help you attract more relevant traffic.
SEO Audits That Turn Data Into Action
An SEO audit should do more than identify hundreds of technical issues. It should help you understand what is affecting your search visibility, which problems matter most and what you should do next.
At Lightbox Digital, we analyse your website from multiple SEO perspectives, including technical SEO, on-page optimisation, content, search intent, internal linking, local visibility and competitor positioning.
We then turn our findings into a practical, prioritised roadmap so you know which issues to address first, which opportunities are worth pursuing and where SEO can have the greatest impact on your business.
This is stronger than simply saying "we audit your site", and reflects what stronger South African audit competitors are now selling: diagnosis plus prioritisation.
What's Included in an SEO Audit?
Technical SEO
Assess crawlability, indexation, redirects, canonicals, sitemaps, performance, structured data and other technical foundations.
On-Page SEO
Review page titles, headings, content, internal links, URLs, images and other page-level optimisation opportunities.
Keyword & Search Intent
Identify the searches your business should be targeting and whether your existing pages match what searchers are looking for.
Content Analysis
Evaluate the quality, relevance, depth and structure of your existing content and identify content gaps.
Site Architecture
Review how your pages are organised and whether important commercial pages are easy for both users and search engines to discover.
Internal Linking
Identify opportunities to strengthen relationships between services, industries, resources and other important pages.
Local SEO
Review local visibility, Google Business Profile signals, location pages and business information where relevant.
Competitor Analysis
Compare your search visibility, content, website structure and keyword opportunities against relevant competitors.
Conversion Opportunities
Identify where your website may be attracting search traffic but failing to turn visitors into enquiries, bookings or sales.
That final section is an opportunity to outperform the more technically focused audit pages because you're looking beyond rankings alone. Current South African competitors are increasingly connecting SEO audits to commercial pages and revenue outcomes.
Technical SEO Audit
Find the Technical Issues Search Engines Can't Ignore
Technical problems can prevent search engines from crawling, processing or indexing important pages. We investigate the underlying technical structure of your website to identify issues that could be limiting organic visibility.
We review:
- Crawlability
- Indexation
- XML sitemaps
- Canonical tags
- Redirects
- 404 errors
- Redirect chains
- Internal links
- Orphan pages
- Duplicate URLs
- JavaScript rendering
- Core Web Vitals
- Mobile performance
- Structured data
- HTTPS
- Site architecture
On-Page SEO Audit
Are Your Pages Targeting the Right Searches?
A page can be technically perfect and still struggle to rank if it doesn't properly match the searcher's intent.
We assess:
Page Titles
Do they clearly describe the page and target an appropriate topic?
Headings
Does the page have a clear, logical content structure?
Content
Does the page provide enough useful information to satisfy the search intent?
Keyword Targeting
Is each page targeting the right topic without unnecessary overlap?
Internal Links
Are important pages receiving relevant internal links from other parts of the website?
Calls to Action
Does the page give visitors a clear next step once they arrive?
Keyword & Search Intent Analysis
Find the Opportunities You're Missing
Ranking for the wrong keywords won't necessarily help your business. We look at what people are searching for, why they are searching and which searches are commercially relevant to your business.
We identify:
High-value keywords
Long-tail opportunities
Commercial search terms
Informational opportunities
Local searches
Industry-specific searches
Service-specific searches
Content gaps
We then map relevant search opportunities to the right existing or new pages.
Content & Content Gap Analysis
What Are Your Competitors Ranking For That You Aren't?
Your competitors can reveal valuable opportunities. We compare your content and search visibility against relevant competitors to identify topics, services and questions that your website may not currently cover.
We look for:
Missing Topics
Search subjects competitors cover that are absent from your website.
Missing Service Pages
Commercial searches where your competitors have dedicated landing pages and you currently have only a broader service page.
Content Depth
Areas where your existing pages may not adequately answer the searcher's needs.
Content Overlap
Pages that may be competing against each other for similar searches.
Competitor SEO Analysis
See How Your Website Compares
SEO doesn't happen in isolation. Your results depend partly on how your website compares with the businesses already competing for the searches you want.
We analyse relevant competitors across:
Keyword visibility
Ranking pages
Service pages
Industry pages
Content coverage
Website structure
Internal linking
Local visibility
Backlink profiles
Search intent
Website Architecture & Internal Linking
Make Your Website Easier to Understand
Your site's structure tells both visitors and search engines which pages are important and how different topics relate to each other.
We review the relationship between your homepage, services, industries, locations, resources and supporting content to identify opportunities to improve the flow of internal authority and make important pages easier to discover.
Local SEO Audit
How Visible Are You in Your Local Market?
For businesses targeting specific locations:
We assess your local search presence to identify opportunities to improve visibility in Google Search and Google Maps.
We can review:
- Google Business Profile
- Business information
- Categories
- Services
- Reviews
- Local landing pages
- Location signals
- Citations
- NAP consistency
- Local competitors
SEO Audit vs Ongoing SEO
Do You Need an Audit or Ongoing SEO?
SEO Audit
Best if you want to understand what's currently working, what isn't and where the biggest SEO opportunities are.
Ongoing SEO
Best if you want a team to continuously implement improvements, create content, monitor performance and grow your search visibility over time.
Why Choose Lightbox for SEO Audits?
SEO & Development Under One Roof
Our developers and SEO specialists can work together when recommendations require technical implementation.
Business-Focused Analysis
We look beyond rankings and identify opportunities that can support enquiries, sales and other business goals.
Competitor-Led Research
We analyse the businesses you're actually competing against for valuable search terms.
Prioritised Recommendations
We focus on what matters most rather than overwhelming you with an unstructured list of issues.
Practical Implementation
Where required, our team can implement the recommendations after the audit.
WordPress Expertise
We understand the technical challenges that can arise across WordPress websites, plugins, themes and custom functionality.
Find Out Where Your SEO Stands
Get a clear understanding of what's working, what's holding you back and what you should prioritise next.
